ABOUT US

Why live by the rules that stop you being who you truly are? Everybody sees the world in a different light and you have the right to break the mould, live the way you want to live and be who you want to be. 

Our genderless products are designed in the the streets, for the streets. A collaboration of hiphop, 90s fashion and street art which is inspired by living different and wearing pieces that require no justification.

"To conform is to give in" but we're a generation of fighters, of activists, of unique beings. We strive to create a better world, one more accepting and open and we will fight for our right for everyone to express themselves however they want to be. Be who you are, not who they want you to be.