Mind in Salford Logo

Our Ambassadors - We are Kontroversi'all'

Undressing Discrimination

Our new 'Undressing Discrimination' campaign is a series of hard-hitting interviews that delves into the experiences of our four new diverse brand ambassadors. They are Manchester-based stars of the stage and screen who challenge the 'norm' due to their gender, profession, sexuality or beliefs. We asked this mix of non-binary models to style a Kontroversial clothing piece and create a look that truly represented themselves. This was followed up with exclusive interviews about culture, controversy, and discrimination revealing some startling experiences. 

We have also partnered with mental health charity, Rainbow Minds, to help spread awareness of these matters within the all communities, and we are donating 20% of our proceeds to this amazing charity.

Famed as the most tattooed woman in the UK, glamour model and Only Fans content creator Rebecca Holt has over 250,000 avid online fans. A regular in national newspapers, Rebecca has just appeared in a Channel 4 documentary, controversially getting her vagina tattooed live on television for a reality show examining body confidence and positivity.  In an exclusive interview with Kontroversial, she tells how she is regularly trolled online, and revealed how she was recently accused of rape by a male fanatic. With a passion for supporting projects based around the LGBTQA+ community, 34-year-old Rebecca  is now a proud Kontroversial brand ambassador.

A second ambassador is professional dancer and model Reece Daniels. Reece spent most of his younger years hiding his homosexuality due to fear of attack and bullying. Since coming out, Reece has travelled the world performing for stars such as Rita Ora. He was also the face of Gay Pride for fashion brand H&M and recently appeared in a national campaign for online cosmetics giant Beauty Bay, starring in a Valentine themed makeup shoot. Speaking exclusively to Kontroversial, Reece revealed he is about to star in an upcoming dance documentary for a hit subscription TV service.

Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill. 'The Girls', as they call themselves, regularly perform at flamboyant events nationwide, representing Manchester's House of Ghetto. This unique performance troupe is well-known nationally for competing within the underground 'Ballroom' scene, a subculture community based around drag.

Kontroversial's bank of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt. A former drug user, Toby experienced severe depression and suicidal thoughts, and his narrative tells how fitness saved his life. Now a professional personal trainer (and Only Fans content creator), he uses his experience to help mentor others online.

Kontroversial Designer and founder Kate Friar said:

"I'm so proud to work with our new brand ambassadors. They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support. Through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.

For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product whilst also inspiring people to think outside the box of the gender norms and stereotypes associated with it."

Naomi Evans, Strategic Communications Lead for Rainbow Mind said:

“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination. We’re incredibly grateful for Kontroversial’s generous support, as their exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”

We will be giving each interview with our beautiful brand ambassadors their own space to showcase their experiences.

By supporting a new breed of influencers who stand up to controversy and discrimination, we are hoping to create the reality stars of tomorrow and a reality where people of all genders, beliefs and races are free to style and present themselves without fear.


After all, fabric is fluid.

Mind in Salford Logo
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.