evolution of street fashion kontroversial

The Evolution of Street Fashion

Nowadays, the term "street fashion" is frequently used. It's become quite popular in recent years, but what exactly does it mean and when did it become a thing?


The appeal of "alternative" lifestyles for people looking for "authenticity" may have grown due to mass marketing, the franchising of restaurant and retail chains, the growth of television, and not to mention social media. Combining several aesthetics, such as elegance and sport simultaneously, became a desirable instrument for self-expression.


We all know how our elders would feel about the changes in fashion in this day and age. They are unable to comprehend current fashion trends, such as the fact that boys and girls can almost wear the same clothes like sneakers, T-shirts, and even baggy jeans, and that elegance is no more merely a great dress for a girl.


So, without further ado, let us delve into the history and evolution of street fashion.


What is Street Fashion?

Street fashion is a fashion style that originally emerged in British fashion culture. It is a comprehensive approach to fashion that includes styles that intersect, differ from mainstream fashion aspects, and are based on individualism rather than strictly focusing on the latest fashion trends. We are all aware that through clothing and accessories, people can make a statement and reveal a little bit of their inner alter ego.


Street fashion allows people to express their multiple identities while also incorporating subcultural and intersecting styles or trends. This is a performance in and of itself because you can always put on a little show that satisfies your mood. Streetwear is a hugely viral, instantaneous, and addictive aspect of fashion that has changed the way fashion is made and consumed.


The History of Street Fashion

Even though street fashion has always existed and has always been a part of human culture, it is nevertheless seen as a phenomenon of the 20th century. It didn't, however, have any effect on fashion until the end of World War II. In terms of street fashion, icons like Christian Dior and Pierre Balmain encouraged experimentation.


Clothing history and the history of identity have long been intertwined. In this sense, street fashion serves as a catalyst for subcultural cohesion and collective identity. Streetwear and the fashion business had a close relationship throughout the 20th century. Authenticity and the need to communicate a purposeful aim are two factors that are connected to the street style phenomenon's early roots.


The general expansion of popular culture was impacted by the anarchy that followed World War II. People desired to depart from the well-known conventional style throughout that time. As a result, many subcultures emerged, each with its own distinct styles, such as the bikers, goths, hippies, and punks. Both the desire for a change and the need to stand out were urgent. These groups are still around today and even have a reputation for being unique and unafraid to express their individuality.


The Rise of Social Media 

Hip hop, skateboarding, and social media all contributed to the popularity of streetwear, which made it much more eye-catching and daring. It includes blending colours, prints, and styles that you would definitely not wear in public ordinarily, as well as baggy clothing, casual T-shirts, and sneakers. No wonder pictures of individuals aimlessly roaming through the streets and taking random pictures became so popular with Instagram's meteoric rise in popularity.


It's meant to be lively and upbeat while incorporating fashion through its own language. Street style photographers, some of whom have garnered followings in the thousands, have also demonstrated their success on Instagram, a leading smartphone application for styling and sharing images on the web.


But as time has gone on, it has evolved into much more than just a platform; it is now a community that offers room to anybody interested in any field, particularly fashion. You can keep up with the most recent trends and advancements, particularly in streetwear fashion, by using Instagram.


What the Future Holds for Street Fashion?

Since we must wear clothing, the street style won't actually ever go out of style, but until when? Because the era in which street style peaked has changed. Anyone with a decent phone and an Instagram account can now take street-style photos and claim to be influential. The daytime street style photography in the city is still something special to be considered special though.


You definitely experienced your own street style journey, and you probably now question why you wore certain things at particular times in your life. Even though fashions vary, we can assure you that you can still rock your vintage street style and feel fashionable, safe, confident, and new. The revolution is in full swing.


Everyone has a unique perspective on the world, therefore you have the freedom to live your life however you choose and to be who you want to be. Our products are gender-neutral and were created with urban consumers in mind. Hip-hop, 90s style, and street art are combined to create a look that is unapologetic and inspired by living differently.


So F≠CK THE RULES with Kontroversial and is whoever you want to be! Follow us on Instagram for inspiration on how to be your authentic self. 




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