Sustainable clothing refers to fashion that has been manufactured sustainably and ethically. This is done to prioritise the environment and encourage consumers to buy the things they need and take care of them as opposed to replacing them. Due to the importance of sustainability in the fashion industry, we thought it would be a good idea to discuss the main reasons why you should choose sustainable clothing.
Sustainable clothing brands use ethically sourced materials for their clothing and products. Organic cotton and materials use less water and emit less pollution. Unlike fast-fashion companies that use cheaper grown cotton and materials. The fashion industry emits a large number of greenhouse gases every year, contributing to global warming. The cheaper materials also require more energy in the production process than materials that are natural or recycled.
Sustainable clothing brands have also adopted and embraced cruelty-free alternatives. Unlike the majority of the fashion industry that kills for fashion. A common misconception is that leather is a by-product of the meat industry. Unfortunately, this isn't always the case. Not only by choosing a sustainable clothing brand will be saving the planet, but you will also be saving animals from slaughter.
The biggest difference between fast fashion and sustainable clothing brands is their production lines. The main reason fast fashion is so cheap is due to it being mass-produced. Thanks to their factories being so big, fast fashion companies can produce a high quantity of garments fast for a minimal cost. On the other hand, small sustainable clothing companies only use a small scale production line or even make the clothes as they are ordered. Though this method is less economically efficient for the company, it means that less waste is produced. Overall, making it better for our environment and planet.
A Sustainable Future
One of the benefits of sustainable clothing is that it teaches us to love and care for our clothes again. While it is easy to walk into your favourite fast-fashion clothing shop and pick up a gorgeous mass-produced piece of clothing, the truth is it is damaging our environment. As a society, we have become detached from being aware of all the downsides of fast fashion, because the industry encourages us to keep up with the latest trends.
However, at Kontroversial we think it is time to recognise the impacts our buying habits have on the world. At the end of the day, we can choose to be a part of the problem or a part of the solution.
What You can do
Since fashion and clothing play a big part in our everyday lives, we can be the change we want to see in the world. Even though we can’t control how the fast fashion industry works, we can educate ourselves and raise awareness of the importance of sustainable clothing. Here at Kontroversial, we use a variety of techniques that are sustainable to care for our planet and clothing. One way we do this is with our acid wash clothing collection, where we take colour away to add colour. Take control of your style today and raise awareness in your day to day life by choosing sustainable clothing. F≠ck the rules and follow us on Instagram for inspiration.