Visibility can take a variety of forms, from honouring the icons and activists who paved the way for the LGBTQ+ community's protections and rights to encouraging the voices that are currently battling homophobia and transphobia. When it comes to the world of fashion, putting LGBTQ+ people frontline and centre, both on stage or behind the scenes, is the bare minimum that younger generations expect from the brand names they choose to purchase from.
What is LGBTQ+ Representation?
Gender, age, ethnicity, and sexual orientation are all examples of how certain aspects of society are represented to audiences. Only when done well can LGBTQ+ representation have a very powerful effect in terms of attempting to influence ideas and attitudes toward the community, that is why it must be orchestrated in every industry, including fashion.
Fashion and LGBTQ+ culture have always been inextricably linked. Clothes are an excellent way for people to shape and express their identities, particularly for those whose identities have been ostracised or threatened for centuries. Regrettably, fashion has also played a significant role in limiting this diversity of personalities. That is why consumers must receive complete transparency from the brands they are considering purchasing from.
If you're a member of the LGBTQ community or an ally, you're likely aware that throughout Pride, numerous high-street brands are using the celebration as a marketing technique, a practice known as "rainbow-washing." However, for LGBTQ+ representation to appear sincere instead of manipulative, brand campaigns must reflect a sustained effort on the brand's behalf to empower the people who make up this community through charitable endeavours and organising collaborations.
Choosing your Fashion Statement
Folks in today's society are sick of being told what to do, who to love, and what to wear based on gender. As more people begin to identify as gender-neutral, ridiculous rules requiring lads to wear blue and girls to wear pink are just the start of what no longer fits. So, even if you're a heterosexual man, go and get a vibrant floral blouse from the women's section, or get a pair of heels because they're the perfect footwear that will help you accept and embrace your gender-neutrality, whatever sex you are.
Fashion is an excellent medium for self-expression, so, understandably, we would want to express ourselves through our clothing. To meet these rising demands and new societal standards, fashion companies have begun to produce an increasing number of gender-neutral clothing.
Kontroversial Gender-Neutral Clothing
We can be the change we want to see in the world because fashion is such an important part of our daily lives. We can't change the system on our own, but we can educate and raise awareness about the importance of LGBTQ+ representation. Our genderless products are designed in the streets, for the streets. We design pieces that require no justification. You can find our full gender-neutral collection here, so take control of your style today and raise awareness in your day to day life that it is okay to be yourself without conforming to gender norms. F≠ck the rules and follow us on Instagram for inspiration.