How did 90s Hip Hop Change Fashion?

How did 90s Hip Hop Change Fashion?

Since the music first surfaced in New York City's Bronx community in the middle of the 1970s, hip hop clothing has evolved at a breakneck pace, with styles varying from city to city, coast to coast, and scene to scene. So, how did 90s hip hop influence fashion? Hip-hop clothing shifts like the wind, from bucket hats to full-body tattoos. We will walk you through some of the most important and influential trends of 90s hip hop and the artists that inspired them.


The B-Boys of 90s Hip Hop

Rappers, DJs, break-dancers, and graffiti artists all wore the first hip hop clothing that we still recognise today. From bucket hats to name-plate necklaces. Tracksuit clothes defined the early '80s b-boy aesthetic that emerged on the east coast. Adidas and a couple of other brands dominated the streets. Run-D.M.C. probably rocked it the best, but plenty of others did as well.


Black Pride

Hip-hop artists including Public Enemy, Queen Latifah, KRS-One, Salt-N-Pepa, and others began celebrating their African heritage. Revisiting black nationalist movements such as the Black Panthers toward the end of the 1980s and the beginning of 90s hip hop. Military dress uniforms were mixed with black nationalist colours of yellow, red, black, and green. Even the jewellery took on meaning, with Salt-N-gold Pepa's door-knocker earrings associated with Africanism.


The Most Extravagant Trend in 90s Hip Hop

Then came hip-most hop's extravagant trend, which outshines even the Courvoisier-guzzling bejewelled era of the early 2000s in terms of stylishness. In an aesthetic that suggested excessive wealth, hip-biggest hop celebrities began wearing increasingly lavish clothing in the mid-'90s. Sean Combs, aka Puff Daddy, transformed the trend into something highly polished and dubbed it "ghetto fabulous," but he, Snoop Dogg, Notorious B.I.G., and 2-Pac started by imitating the prohibition generation's most notorious gangsters. Fedoras, double-breasted satisfies, and alligator-skin footwear are all appropriate for the era. 


The Oversized Looks

Following the concept and show-off years, 90s hip-hop clothing became more simple by the mid-to-late '90s. Suits were replaced with low-slung loose-fitting jeans, baseball caps, combat boots and bomber jackets. This look was popularised by the Wu-Tang Clan, Missy Elliot, and others. Later, Dirty South rappers like Nelly would add do-rags and basketball shirts, while female rappers like Lil' Kim avoided the baggy look entirely.


The Taboo of Tattoos

Hip-hop fashion was everywhere in the early 2000s. Kanye's high fashion, collegiate aesthetic stood out at first, but it wasn't until the decade's end that hip-hop got its first consistent look of the twenty-first century, which mostly involved tattoos. There isn't just one. They feature Wiz Khalifa, Lil Wayne, Tyga, Gucci Mane and others. The most well-known tattoos are Gucci Mane's ice cream cheek tattoo and Lil Wayne's eyelid and teardrop tattoos.


The clothing is kept simple to allow the tattoos to take the stage: baseball caps, sneakers, body piercings, sweatshirts, vests, and big pants. High fashion brands are once again evolving the hip-hop look.


About Kontroversial

At Kontroversial our clothing is designed in the streets, for the streets. We design pieces that don’t need to be justified by society and can be worn however you find it best to express yourself. So, whether you are inspired by glam or gritty 90s hip hop, we have something for you. F≠CK the rules and follow us on Instagram for inspiration or see our range here



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