Why the Hoodie is a Wardrobe Necessity

Why the Hoodie is a Wardrobe Necessity

In today's generation, you'll struggle to find anyone that doesn't own a hoodie. Whether it's just something to wear around the house to keep you cosy, or it's your go-to fashion statement, a hoodie is both practical and comfortable. But it hasn't always been like this. Sometimes, society can hold negative connotations of hoodies, but we're here to set the record straight. No matter whether you need a personally designed, urban hoodie or a simple black variation to keep you warm, gender-fluid fashion is the answer for each and every person.

Hoodies have always been gender free; they suit everyone and can be paired with jeans and skirts alike. As a gender-free fashion brand, clothing equality is at the heart of every single piece that we design. As we produce a whole line of gender-neutral streetwear, hoodies are no exception. But why are hoodies still such an important piece of clothing in most people wardrobes? They're a timeless statement piece, and they're not going anywhere anytime soon...


The History of the Hoodie

Picture yourself in an old, Medieval town where hoodies first originated. It's hard to believe that, nowadays, the hoodie is frequently worn by models on the catwalk and sports figures. Initially, hooded garments were worn by monks and those with jobs outside. As the centuries progressed, they developed a more fashionable identity, featured in gender-free fashion lines across the globe.

In the 1930s, the very first hooded sweatshirt was created by Champion (or so they claim). Initially created to keep workers warm, like in the Middle Ages, Champion eventually provided these hoodies to military personnel for training purposes. However, it was in the 1970s that hoodies become somewhat of a sportswear fashion statement. From break-dancers to graffiti artists who wanted to keep a low profile, people from all walks of life began to don the hoodie; even Sylvester Stallone's "Rocky" wore one to train in the movie franchise. It was around this time that universities started emblazoning their logo and motto onto hoodies to sell to students.

It wasn't until the 1990s that the term "hoodie" was coined. However, this wasn't in good faith. As we previously mentioned, a lot of negativity was related to the hoodie, especially when worn by marginalised groups. A shopping centre in Kent famously banned hoodies in the early 2000s, although they were still on sale in their stores. A lot of social and political discussions have arisen since the hooded sweatshirt became popular, but all in all, it is still a prominent fashion statement. It is the most popular form of gender-neutral streetwear, despite its bad press in recent decades...


Cultural Influence

A hoodie isn't just something to wear during the cold winter months; it has aided many political and social movements in gaining visibility. In 2012, a young man named Trayvon Martin was fatally shot in Florida by a neighbour. There was a national outcry following his death, which resulted in the Million Hoodie March (Martin was wearing a hooded sweatshirt at the time of his death). In society today, hoodies may evoke messages of inequality and injustice, and now serve as a statement piece that shows that individuals will not be bullied into conforming to please others.

Hoodies are not just seen on protesters and members of society, they're also a common sight on catwalks too. Rihanna's 'Fenty' brand recently teamed up with Puma to highlight hoodies at New York fashion week, and quality brands such as Vivienne Westwood have also hopped on the trend. These fashionable statements take the negativity and stereotypes out of a piece that, quite frankly, is one of the most practical and comfortable clothing pieces around.

With gender-neutral streetwear comes all kinds of pieces that make a statement and look fashionable whilst doing so. You can view our full collection, from urban hoodies to stylish tees, on our online store here.


Make a Statement with Our Gender-Neutral Streetwear

Here at Kontroversial, we believe that fashion brands should be without gender, pushing "what's acceptable" to its limits and refusing to conform to societal norms. Our gender-neutral streetwear caters to everyone; all pieces have something to say, promoting equality and acceptance across the fashion world. Our black diagonal acid marked hoodie is individually and uniquely made, with an eye-catching design to stand out for the crowd. Alternatively, our charcoal acid spray hoodie takes you back to the 90s with its inspired presentation, perfectly made for all genders.

If you want to enhance your wardrobe and introduce streetwear back into your life, Kontroversial are a small business dedicated to promoting equality within the fashion industry. You can find out more about us on our website here.
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