Clothing is one of the three necessities of life, making the fashion industry one of the most profitable. This simply means that fashion is used by everyone. Fashion, on the other hand, appears to be one of the sectors lacking in terms of diversity and inclusion today, serving only a small number of people.
The desire for the industry to be more inclusive has come up repeatedly. They are currently attempting to improve authenticity and visibility in a sector of the economy that they have long supported. In response to consumer demand, the industry is changing, but not as swiftly as it could. At Kontroversial we believe that everyone has a unique perspective on the world and that everyone has the freedom to live their lives according to their own preferences and to be who they want to be.
What Does the Term "Inclusive" Mean?
The terms inclusivity and diversity may appear to be interchangeable, but their definitions and applications are quite different. While diversity may imply bringing in people with obvious differences such as age, skin colour, race, orientation, and body size, inclusivity goes a step further. For instance, a brand's creative director might work with people of various sizes and skin tones to be diverse; but, are there make-up artists that are familiar with how different skin tones function?
These are the kinds of questions that need to be asked if we want to be more inclusive. This is what it truly means to be inclusive because casting a wide net when working with people is one thing, but ensuring that they are seen and understood is quite another.
What Can the Fashion Industry Do to be More Inclusive?
People desire to be seen, heard, and, most importantly, represented. What fashion can do to be more inclusive is most likely to have a genuine understanding of what representation truly means and how it relates to the struggle for inclusion and diversity. One of the best ways to understand this struggle and to participate in the fight for representation would be to include the majority of these oppressed and marginalised people on the team.
What Part Can Social Media Play in the Movement for Diversity and Inclusion in fashion?
Social media has been a powerful tool in the fight for inclusion and diversity. Because of the COVID-19 pandemic, many activities have moved online. While some brands are going fully digital or doing hybrid shows, some casting directors have gone online to find new faces who fit what they're currently working on. We have observed that social media collaboration through hashtags and shares has led to the majority of historical revolutions that have involved both humanity and the fashion industry in recent years.
Our products are gender-neutral and were created with urban consumers in mind. Hip-hop, 90s style, and street art are combined to create a look that is unapologetic and inspired by living differently. We are a generation of fighters, activists, and unique beings, and to conform is to give in. We fight for the right of everyone to express themselves in any way they want to build a better, more welcoming and open world. Be yourself and not what other people want you to be.
We have a wide range of streetwear clothing from acid-washed sweats to tees, there is something for everyone as we move to be more inclusive leading the way for the fashion industry. So F≠CK THE RULES with Kontroversial and be whoever you want to be! Follow us on Instagram for inspiration on how to be your authentic self.
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